Since December 2021, the Financial Accounting Standards Board (FASB) has required all companies to adopt ASC 606. This accounting standard changed how businesses recognize revenue, and adoption has been especially challenging for rapidly growing companies that lack the resources to understand and maintain the new standards.

ASC 606 is an arguably easier-to-use alternative to IFRS 15. While ASC 606 allows you to capitalize the incremental costs of a contract, IFRS 15 only allows you to capitalize contract costs that are forecasted to generate future economic benefits. ASC 606 also presents revenue on your income statement in a way that more accurately reflects the transfer of goods or services to your customers than IFRS 15.

Despite the clear advantages of this requirement for revenue recognition, adhering to ASC 606 is nearly impossible without the right software. To help companies that are still struggling with this standard, Maxio created an advanced workflow specifically designed for ASC 606 revenue recognition.

This post outlines what you need to do to maintain ASC 606. Then, it explains how our Advanced Revenue Management Module can prevent this process from becoming a pain in the SaaS.

• What is the Revenue Recognition Principle?
• How the Revenue Recognition Principle Affects SaaS Companies
• Types of Revenue Recognition Methods
• How to Audit Revenue Recognition
• Challenges of Revenue Recognition

What is the revenue recognition principle?

Per FASB, the revenue recognition principle establishes the core idea that businesses should “recognize revenue in a manner that depicts the transfer of goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for these goods or services.”

Or, to put it in simpler terms, the revenue recognition principle allows businesses to account for revenue as they earn it over a period of time while fulfilling a contract.

How ASC 606 changed revenue recognition

On May 28, 2014, ASC 606 was jointly released by the FASB and the International Accounting Standards Board (IASB). By changing how businesses recognize revenue, ASC 606 accomplished the following:

• Fostered a more robust framework for addressing revenue issues as they arise
• Standardized financial statements for easier comparisons of companies in different industries
• Required more thorough disclosures, so investors and auditors can understand the rationale behind a company’s metrics

ASC 606 primarily benefits companies that have products and services that take a long time to deliver to customers. (Think telecom, aerospace, construction, real estate, asset management, and—ahem—software.) If these companies recognize revenue at the moment of sale distorts their financial records. ASC 606 helps smooth out their financial recognition over time, despite the “lumpy” actuals.

How the revenue recognition principle affects SaaS companies

The revenue recognition principle is particularly relevant to SaaS companies. Because they’re subscription-based in nature, they recognize revenue differently than other industries.

The revenue recognition principle is important to SaaS for a few reasons: 

• It helps craft a documented revenue policy the your business 
• It ensures businesses follow current FASB guidelines for revenue recognition to produce audit-ready financials 
• Investors take into account financial metrics like total GAAP revenue in addition to core SaaS metrics like ARR when evaluating the health of your business

Subscription-based companies have varied ways of recognizing revenue that depend on when their performance obligations have been “satisfied”. Because performance obligations can be met at different times depending on your contract structure, recognizing revenue gets confusing and messy for SaaS companies. But that’s where the revenue recognition principle comes in.

For instance, many software companies experience unbilled revenue (revenue that has been earned) or deferred revenue (occurring when customers pay upfront for services not yet received, like an annual subscription). ASC 606 provides guidance for properly including both of these revenue types in your monthly recurring revenue (MRR) calculations.

Types of revenue recognition methods

To understand the advantages of ASC 606, you need to understand the different types of revenue recognition.

• Completed Contract Method: You report revenue—and the expenses required to fulfill each contract—when each contract is completed
• Cost Recovery Method: You recognize revenue when you recoup the costs associated with the contract
• Installment Method: Your client makes installment payments, and you recognize profits based on the proportion of the installment to the full value of the contract
• Percentage of Completion Method: While working to complete a contract, you recognize revenue based on the percentage of completion for your project
• Point-in-Time Method: Rather than recognizing revenue over time (based on installment payments, percentage complete, or cost recovery), you recognize revenue when you transfer control of a good or service to the client
• Proportional Performance Method: You recognize revenue based on the portion of the contract you’ve successfully completed or performed
• Sales-Basis Method: You recognize revenue at the point of sale (this is the most straightforward option, but it’s not accurate for most businesses)

When deciding how to approach revenue recognition, you must consider your unique business model. Consider your contract terms and subscription plans. For example, if you offer usage-based subscription plans, you need to recognize revenue differently than a business that sells deliverables like software licenses at a set price point.

No matter which recognition model you choose, just be sure that you adhere to Generally Accepted Accounting Principles (GAAP).

How to record revenue recognition

Following this five-step model  is the best way to abide by the revenue recognition principle.

Step 1: Identify the contract(s) with a customer

This standard starts with identifying the contract. The contract must have identifiable rights, clear payment terms, and a commercial substance. Most importantly, it must be approved by all parties involved, and there should be a strong probability that the contract will be carried out.

You should expect to collect the consideration outlined in the contract, and in exchange, the goods or services identified should be transferred to the customer.

Step 2: Identify the performance obligations in the contract

According to the FASB glossary, a performance obligation is a contractual promise to transfer a distinct good/service or a bundle of goods/services. Performance obligations can either be explicit or implicit, and it’s up to yout to determine which category a performance obligation fits into.

(For example, if you would reasonably expect a customer to pay for a single promise, even if it were separated from the rest of the contract, you likely have a performance obligation.) Determining what is or isn’t a performance obligation (especially in a way that’s defensible to auditors) can be confusing, so companies often hire outside consultants to help. 

Step 3: Determine the transaction price

The transaction price specifically refers to the amount of consideration the company expects to receive in exchange for transferring goods or services. It represents the monetary value assigned to the contract and may be affected by various factors, such as discounts, rebates, refunds, or variable consideration based on performance milestones or contingencies.

In recording revenue recognition, you must have a clearly determined transaction price. This amount could be a fixed or variable, based on time to completion or other performance factors, or a combination of the two. However you determine your transaction price, it must be clearly recorded.

Step 4: Allocate the transaction price to the performance obligations in the contract

To comply with ASC 606, companies must show they have consistent and controlled methods of reallocating revenue to performance obligations based on their standalone selling price.  

This is where adopting a revenue recognition tool like Maxio will really come in handy. Maxio’s revenue recognition module allows you to establish and enforce specific rules (formulas) for re-allocating your total contract price to those performance obligations which can then be automatically (read: consistently) applied to new records. 

Leveraging an automated recognition tool also helps you cleanly manage the various recognition methods your company may need to apply to different products or subscription types. For example, in Maxio you can assign specific amounts, carve out a part of one obligation’s price and allocate it to another, or simply use a dynamic formula to perform the needed calculation. Carve-outs come into play when an item is not listed in the contract (explicit performance obligation), but may be buried in the terms and conditions or is a generally accepted business practice provided to your customers (implicit performance obligation).

This can be useful when you sell and list only one subscription on your order, but you’re required to allocate part of that subscription to the ongoing support services provided in the contract.

Step 5: Recognize revenue as the entity satisfies a performance obligation

Once you’ve reallocated the price, you can finally recognize your revenue. 

Check out this example of how a SaaS business might create an accurate representation of their financials by recognizing the revenue from one subscription between support, installation, and the service itself.

How to audit revenue recognition

Revenue recognition gets complicated when term subscriptions or perpetual licenses come into play. Companies with term subscriptions, private or public, need to adopt a process for financial reporting based on revenue recognition as early as possible. This is especially important because valuation of your company is impacted, if not solely determined, by your historic revenue performance.

Keep in mind, your revenue recognition will be impacted if:

• A customer license (via perpetual or subscription license) includes any software modification or customization
• You bundle professional services with your customer license (via perpetual or subscription license)
• You bundle support with your customer license (via perpetual or subscription license)

Other important thing to keep in mind when it comes to adhering to the revenue recognition principle:

• Simply separating contract components (referred to as “contract elements”) doesn’t necessarily affect an “unbundling”
• How your contract is worded can make a huge difference in how revenue is recognized
• How an investor or strategic acquirer calculates your revenue may differ dramatically from how you report revenue. In the end, how they calculate revenue is the only thing that matters!
• The recognition of revenue for elements within a single contract may not match the line items in that contract
• While complex rules and guidelines determine how revenue is to be recognized, there remains a dimension of subjectivity in determining how exactly your company will recognize your revenue. In the end, your auditor will have the final say.

The more you adhere to contracts and terms that simplify revenue recognition, and the more consistency you achieve in your customer licensees, the lower the risk of a disconnect between your revenue recognition methods and those of a strategic investor or acquirer.

Challenges of revenue recognition

As we mentioned before, the price listed on your sales order or contract may not always equal the price used for revenue recognition. This is especially true for B2B SaaS companies with complex, sales-negotiated contracts. Unfortunately, revenue recognition gets messy when you start introducing concepts like:

• Upfront set-up fees
• Variable pricing
• Potential upgrades/downgrades
• Add-on options
• Separate consulting services
• Discounts/credits
• Early termination 

Added complexity increases the risk of human error (not to mention the hours spent in tedious, repetitive tasks). The key to maintaining successful compliance and saving your team a ton of time is automation. That’s where Maxio comes in.

Maxio streamlines the complex process of reallocating your total contract price to each performance obligation. With flexible, easy-to-use formulas, Maxio makes calculating stated, standalone selling prices a breeze. 

Maintain ASC 606 compliance with Maxio

Maxio streamlines the complex process of reallocating your total contract price to each performance obligation. With flexible, easy-to-use formulas, Maxio makes calculating stated, standalone selling prices a breeze. 

Maxio’s advanced revenue recognition module  enables you to migrate from the old (ASC 605) to new (ASC 606) standards and easily maintain compliance moving forward. Take a tour of Maxio, or  talk to us about how we can help your business automate your revenue recognition—no matter how complex your business model is.