A New B2B SaaS Era is Upon Us

Gone are the days of growth at all costs and sky high valuations. Growth efficiency is now being rewarded. As a result, efficiency metrics, like Rule of 40, are the new North Star metrics for B2B companies.

Getting funded is harder than ever

According to research published by Software Equity Group, companies must achieve 50% on Rule of 40 to achieve a 10X valuation. Compare that to 2021, when companies only had to be 10% on Rule of 40 to command the same valuation. The message is clear: Companies must figure out how to grow more profitably.

But growth efficiency requires deeper financial rigor from SaaS operators.

Rule of 40 evolution chart

You’ll have to answer tough questions:

  • “Where are we winning across our business, and where can we be more efficient?”
  • “How can we provide more strategic insights to leadership and the board?”
  • “Can our current infrastructure handle the scale and complexity of future GTM priorities?”

Questions like these are difficult to answer because of fragmented order-to-cash processes.

Fragmented order-to-cash leads to the Scale-Up Bottleneck

Disconnected billing and revenue systems, key financial metrics and reports living in spreadsheets, and manual processes are all indicative of a fragmented-order-to-cash.
Scale up bottleneck gif
These fragmented processes may be easy to manage early on, but quickly become a blocker to growth. We call this the scale up bottleneck. Over time, the problems compound exponentially as you add more customers, introduce new products, expand globally, and are faced with compliance requirements.

Overcoming bottlenecks won’t come from:

Better spreadsheets

Billing and payment point solutions

For-fitting an ERP

But a movement of SaaS winners have found the answer

By implementing Maxio, the only billing and financial operations platform purpose-built for B2B SaaS, these operators have been able to eliminate the scale-up bottleneck and achieve remarkable results.

1 person

managing a finance team raised a Series A and B.


Scott Haney, Revenue Operations at Chili Piper
Read his story

Grew 100%+ YoY

by employing both a hybrid GTM motion.
kasey powell headshot
Kasey Powell, Controller at Fleetio

Supports 10k+

customers, all with unique price points per customer.
Bethany Stachenfeld headshot, co-founder and CEO of SendSpark
Bethany Stachenfeld, Co-founder and CEO of SendSpark

Read her story

Maxio automates your billing, collections, and reporting

Three core differentiators separate Maxio from the pack.

Operate with confidence

We help you unify and automate the order-to-cash lifecycle with a billing and financial operations purpose built for B2B SaaS

Explore revenue recognition
report revenue

Deliver insights you can’t get anywhere else

With Maxio, you’ll be able to know the story behind the numbers to confidently prep for board meetings, audits, and funding due diligence.

Explore SaaS metrics and reporting
Advanced Subscription Momentum Report

Scale without limits

Our platform is designed to be flexible and adaptable to your evolving needs—whether adding new GTM motions, new pricing, or expanding to new geographies.

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2,000+

B2B Customers

$14B

SaaS billings annually

14 Years

B2B SaaS DNA

$100B

Raised by our customers

Take a tour of Maxio

See for yourself how Maxio can solve your billing bottlenecks. This self-guided tour will walk you through several of Maxio’s key features.

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