Interview with Omar Akhtar
Omar Akhtar, founder and principal analyst at Benchmarker, dives into the critical balance between brand and demand marketing for B2B SaaS companies. He reveals insights from his latest research, highlighting that companies exceeding revenue targets tend to allocate more resources toward brand building.
Omar also tackles misconceptions surrounding brand spending, emphasizing its long-term value and importance for inclusion on customer shortlists. Listen for actionable advice on how early-stage companies can effectively measure brand success even with limited resources.
Subscribe to the podcast →
Prefer videos? Watch here.
Brand vs. Demand and The Secret to SaaS Growth
Why should SaaS companies consider investing more in brand than demand marketing? In this discussion, Omar Akhtar, founder and principal analyst at Benchmarker, and Randy Wootton delve into this crucial topic for early-stage SaaS founders.
About the Guest
Omar Akhtar has been publishing research and advising companies on marketing excellence for the last decade.
As the Founder and Principal Analyst of Benchmarker, he provides B2B marketing leaders with benchmark data and qualitative research to help assess and improve their marketing performance, practices and strategy.
