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Subscription billing
Manage even the most complex billing models with ease
Subscription management
Simply your customer lifecycle management, no matter how you bill
Revenue recognition
Automate your revenue recognition schedules to ensure GAAP compliance
Metrics & analytics
Leverage your billing, invoicing, and customer data for deep insights
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Subscription billing
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Subscription management
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Maxio Platform
Your financial operations platform to manage subscriptions, billing, revenue recognition, and financial reporting.
Featured Modules
Advanced Billing
Automated recurring billing to power your product-led or self-service strategy
A/R Management
Reduce your A/R balance, drive down DSO, and get cash in the door faster
Advanced Revenue Management
GAAP/IFRS-compliant revenue recognition your auditors will love
Milestone-Based Projects
Bill customers and recognize revenue based on future events (i.e. implementations)
Expense Amortization
Expense accounting for prepaid expenses, fixed assets, and sales commissions
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Pricing
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Content Library
Get practical tips and tricks to improve your daily financial workflows
Blog
Level up your billing and finance knowledge, and keep up with the latest in SaaS
Podcast
Listen to engaging conversations with leading SaaS and finance experts
Maxio Institute
Get the latest insights into SaaS growth based on real companies’ billing data
Case Studies
Read real customer stories, and learn why B2B leaders love Maxio
SaaSpedia
The encyclopedia of SaaS finance terms and metrics
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Developers
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Maxio Platform
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Randy Wootton
Randy Wootton is a GTM executive who has been helping marketing, sales, and FinTech companies develop and scale their SaaS capabilities for over 20 years. He currently serves as CEO of Maxio – the leading provider of billing and financial operations solutions for high-growth B2B SaaS companies.
In his last role as CSO and President of Percolate, a Seismic company, he was responsible for Corporate Strategy, Corp Dev, Biz Dev, and Strategic Partnerships. Before selling Percolate to Seismic in 2019, he was CEO and led Percolate’s transformation from a mid-market social media product to an industry-leading content marketing platform for the largest companies in the world.Before Percolate, he served as CEO of Rocket Fuel (FUEL), a first-gen AI company, which he took private.
During his career, he has also held senior positions at Microsoft and Salesforce leading sales, service, and marketing teams. Finally, Randy also serves on the board of two companies–Guidant (a tech-enabled service company helping entrepreneurs finance their dreams) and Opal (a content marketing platform).
November 14, 2024
The Private SaaS Power Play: Thriving in 2025’s High-Stakes Funding Game
With interest rates fluctuating and customer-centric pricing gaining traction, this is a moment for bold action, not for sitting on the sidelines.
October 10, 2024
Future-Proof or Fail: Agile Pricing Will Decide Who Wins or Loses in SaaS
In the face of the B2B recession, are you simply staying afloat, or are you charting a course to thrive?
May 31, 2024
Adapting to Change: Essential Metrics for B2B SaaS Growth in 2024 and ELT Insights
Drawing insights from over 900 companies, this year’s B2B SaaS Performance Metrics Benchmarks Report, compiled by Benchmarkit, is an indispensable resource.
February 15, 2024
Unpacking the TSIA Playbook for High-Growth SaaS Companies
In this episode of Maxio’s ‘The SaaS Expert Voices Podcast,’ I interviewed Thomas Lah, a leading expert on SaaS business models.
October 13, 2023
The Only Two Metrics Investors and Operators Can Agree On
To really understand the growth levers you can pull, you have to understand the costs to both acquire and serve customers AND run your business.
June 09, 2023
Answering Your Questions on Pricing, Customer Success, and SaaS Finance
Maxio CEO Randy Wootton answers audience questions about a range of SaaS topics, including pricing, customer success, and finance.
April 04, 2023
Using Mergers to Drive Growth: The Promise and the Pitfalls
The hard truth is that most mergers don’t work out. Here’s the framework we used to execute a successful merger at Maxio.
March 22, 2023
When Should a SaaS Company Hire a Professional CEO?
Hiring a professional CEO is a huge milestone for a company. Here’s what to consider before passing the leadership baton from founder to C-Suite executive.
March 02, 2023
Land and Actually Expand: How to Drive Efficient Revenue Growth in SaaS
We sat down with Nick Mehta, CEO of Gainsight, along with an expert panel of SaaS finance leaders to discuss retention and expansion strategies.
December 20, 2022
Maxio is Playing to Win. Here’s Our Plan.
SaaS success starts with a clear strategy and a unifying, energizing narrative.
December 13, 2022
Is Your SaaS Business Ready for the Power of PLG?
A PLG strategy can help subscription businesses soar—if they put the right FinOps stack in place.
December 06, 2022
Growth vs. Profit: Uncovering Recent Trends in SaaS Finance
Gartner predicts healthy growth for tech companies despite a market in decline. Is this true? Here’s what recent SaaS finance trends are saying.