Interview with Steven Forth
Steven Forth, Co-founder and CEO of Ibbaka, dives into SaaS Gen AI-powered pricing technologies, providing cutting-edge insights on optimizing your pricing strategies.
Discover how generative AI is revolutionizing the ability to build value models in hours rather than months, offering a game-changing approach to adaptive and dynamic pricing. Gain valuable perspectives on capturing customer value effectively and the crucial steps to leverage AI for smarter pricing decisions.
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Part 1: Can Gen AI Optimize Your SaaS Pricing?
Steven Forth, Co-founder and CEO of Ibbaka, dives into SaaS Gen AI-powered pricing technologies, providing cutting-edge insights on optimizing your pricing strategies. Discover how generative AI is revolutionizing the ability to build value models in hours rather than months, offering a game-changing approach to adaptive and dynamic pricing.
Part 2: Why Your SaaS Pricing Fails Without Customer Feedback
Steven Forth, Co-founder and CEO at Ibbaka, shares insights into the critical importance of customer feedback over internal analytics for optimizing SaaS pricing models. Discover a real-world example highlighting the pitfalls of assuming value features without direct customer input. Learn how to construct and validate value models through customer conversations and why straightforward, honest communication matters. Uncover practical tips for addressing customer value dimensions, especially when dealing with innovative tech solutions.
Part 3: Maximize ARR: Should SaaS Founders Prioritize Usage Models?
Steven Forth, Co-founder and CEO at Ibbaka, dives into the nuances of strategic pricing and customer value management for B2B SaaS companies. He discusses the importance of hybrid pricing models and how aligning usage with value can boost ARR. Learn why not all usage contributes to value and the future role of AI in pricing strategy.
Part 4: Double Down on Pricing or Risk Failing?
Steven Forth, Co-founder and CEO of Ibbaka, joins the discussion to dive into the strategic nuances of pricing models for SaaS companies. Addressing whether founders should double down on refining their pricing models or diversify their offerings, Steven emphasizes the critical role of focus in driving growth. His insights offer practical advice on maintaining discipline and leveraging pricing strategies to unlock new growth curves.
Part 5: Tips and Tricks to Nail Your SaaS Pricing Strategy
Steven Forth, Co-founder and CEO of Ibbaka, shares his expertise in creating efficient pricing strategies for early-stage SaaS businesses. He emphasizes the importance of ongoing conversations about pricing within the company and with customers, rather than relying on annual reviews. Steven also highlights the need for continuous education, competitive analysis, and data-driven decision-making to ensure your pricing strategies are effective and adaptable in a rapidly evolving market.
About the Guest
Steven Forth specializes in bringing innovative concepts to market and scaling them effectively by blending design and decision-making frameworks with value management and pricing strategy. He ensures alignment between technology, market opportunities, revenue processes, and organizational scalability.
Currently, Steven focuses on developing value models across the customer journey, spanning product management, marketing, sales, customer success, and finance. He is also pioneering a new approach to pricing generative AI applications, known as generative pricing, reflecting his passion for creating meaningful connections and groundbreaking strategies.
