Interview with Omar Akhtar
Omar Akhtar, founder and principal analyst at Benchmarker, dives into the critical balance between brand and demand marketing for B2B SaaS companies. He reveals insights from his latest research, highlighting that companies exceeding revenue targets tend to allocate more resources toward brand building.
Omar also tackles misconceptions surrounding brand spending, emphasizing its long-term value and importance for inclusion on customer shortlists. Listen for actionable advice on how early-stage companies can effectively measure brand success even with limited resources.
Subscribe to the podcast →
Prefer videos? Watch here.
Brand vs. Demand and The Secret to SaaS Growth
Why should SaaS companies consider investing more in brand than demand marketing? In this discussion, Omar Akhtar, founder and principal analyst at Benchmarker, and Randy Wootton delve into this crucial topic for early-stage SaaS founders.
Brand Loyalty vs. Features: Surprising Truth for SaaS
Explore the evolving importance of brand loyalty versus product features in the SaaS industry with Randy Wootton and Omar Akhtar. Discover key insights into maintaining customer satisfaction and the implications of brand awareness.
Nail Your SaaS Growth with Killer Brand Storytelling
Explore the critical decision for SaaS founders: should you invest in user experience or brand storytelling? Join Randy Wootton and Omar Akhtar as they delve into the power of brand storytelling in driving SaaS success.
Diversify Your Marketing: Why It’s Time to Experiment
In this episode of the SaaS Builder Podcast, Randy Wootton and Omar Akhtar discuss the strategic choice between doubling down on traditional marketing channels and diversifying into influencer partnerships for brand growth.
Is Usage-Based Pricing a SaaS Trend or Hassle for Founders?
Dive into the conversation on the viability of usage-based pricing models with Randy Wootton and Omar Akhtar. Discover why this trend isn’t a one-size-fits-all solution for SaaS companies and explore the considerations for hybrid pricing strategies.
About the Guest
Omar Akhtar has been publishing research and advising companies on marketing excellence for the last decade.
As the Founder and Principal Analyst of Benchmarker, he provides B2B marketing leaders with benchmark data and qualitative research to help assess and improve their marketing performance, practices and strategy.
