2025 Pricing Trends Report: Usage-Based Models & SaaS Growth
Pricing and billing have evolved from back-office functions into strategic growth levers for SaaS businesses. But in 2025, companies must balance customer demands for flexibility with the operational complexity of delivering diverse pricing models.
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The 2025 Pricing Trends Report: Usage-Based Models and the Path to SaaS Growth, powered by Benchmarkit’s survey of hundreds of SaaS companies, reveals how today’s fastest-growing SaaS companies are leveraging hybrid pricing models, AI monetization, and transparent billing to scale revenue, improve retention, and stay competitive.
This data-backed report provides key pricing benchmarks, industry trends, and actionable takeaways to help you refine your pricing strategy for 2025 and beyond.
What’s Inside?
- Hybrid pricing is leading SaaS growth. Companies using hybrid models (subscription + usage) report the highest median growth rate (21%), outperforming pure subscription and usage-based models.
- AI-powered monetization is driving revenue. 44% of SaaS companies now charge for AI-powered features, unlocking new revenue streams.
- Billing transparency is becoming the norm. 43% of SaaS companies bill more frequently than monthly, increasing cash flow and improving customer trust.
- Multi-year agreements are on the rise. Multi-year contracts now account for 40% of SaaS agreements, up from just 14% in 2022.
- Revenue forecasting is a must for usage-based pricing. 73% of SaaS companies with usage-based models are actively forecasting variable revenue for financial predictability.
- Regional pricing trends are evolving. North America leads in pricing innovation, while AI-native and B2C SaaS companies have the highest adoption rates for usage-based pricing.
