On-demand Webinar

The Evolution of Billing: Why Adaptive Billing is the Future of Revenue Growth

Join Maxio CEO Randy Wootton and consultant Ken Rufo, PhD, as they discuss the next evolution in SaaS pricing and revenue management. Learn about how even industry giants like OpenAI are struggling with rigid billing models—and why adaptive billing is the answer.

This webinar aired on March 25 at 1pm ET. Recording below.

During this webinar, they covered:

  • Why traditional billing models are holding businesses back
  • What adaptive billing is and why it’s the next big shift in revenue strategy
  • How companies are using metering, rating, and real-time event streaming to optimize pricing
  • How OpenAI’s pricing challenges highlight the need for more flexible billing models
  • Predictions for the future of billing and how to stay ahead