Webinar recording
Mind the Gap
While all retention is good, not all retention is equal. And the ratio between gross revenue retention and net revenue retention contains useful diagnostic information.
We call this “The Gap.”
Featuring: Chris Weber, Randall Lucas
Retention is king in SaaS, for both operators and lenders
While the math here is simple, The Gap is a rarely discussed metric that provides helpful insights into the continuing health of your SaaS companies and customers.
It’s not often discussed, but the GRR-NRR gap can be a useful “sanity check” on a SaaS company’s metrics, and when it falls outside of the usual range, can give a hint to operators and investors as to when something might need tweaking.
On this webinar, we discussed:
- Retention benchmarks from this year’s annual SaaS Capital survey
- Common ranges for The Gap
- What a narrow GRR-NRR Gap means (and ways to improve)
- What a wide GRR-NRR Gap means (and ways to improve)
This webinar is now available for CPE credit on Earmark.*
Earmark CPE is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.