Maxio Institute B2B Growth Report: February 2025
How is the B2B market evolving? Find out in our latest report.
Business planning in B2B is never easy—especially in times of economic uncertainty. That’s why the Maxio Institute B2B Growth Report is designed to give you real, data-backed insights into how companies like yours are performing in today’s market.
This Q1 2025 edition provides an in-depth analysis of:
Growth trends by company size and pricing model – How fixed-rate and usage-based pricing models are performing across revenue tiers
Industry-specific growth rates – What’s driving expansion in SaaS, cybersecurity, AI, and beyond
Survey insights from over 600 responses across 400+ B2B companies – Expectations for 2025, including revenue growth, profitability, and fundraising trends
Our research is based on the billing data of 2,000+ B2B companies representing over $19B in annual billings—giving you a benchmark to compare your own company’s performance.
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Key Takeaways from This Report:
- B2B market growth remains solid but moderates – The average company’s growth rate slowed slightly from 15.2% to 14.4% in Q4.
- Usage-based pricing made a comeback at larger firms – After a weaker start to 2024, large B2B companies saw a surge in usage-based growth.
- 2025 outlook is overwhelmingly positive – 89% of B2B leaders expect to grow faster in 2025 than 2024.
- Profitability remains a focus – 73% of B2B leaders anticipate being EBITDA-positive in 2025.
About the Maxio Institute
The Maxio Institute is a research arm of Maxio, the #1 billing and financial operations platform for B2B SaaS businesses. Through our work with over 2,000 subscription businesses, we’re uniquely positioned to provide data-backed insights and benchmarks. Our goal is to help B2B SaaS businesses of all sizes gain an accurate picture of the current market, so they can make informed decisions about their future.
