Case study

parcelLab Simplifies their Financial Operations with Maxio

Abstract digital art of a flower in blue and white colors. Business professionals discussing financial data at a meeting.
Summary

parcelLab is a post-purchase software provider helping brands increase revenue and optimize the customer experience, running billing and reporting on Maxio Platform and Advanced Billing. Since implementing they have:

  • Cut ARR reporting from two or three weeks to a few clicks

  • Automated recurring invoicing that was previously done manually per customer

  • Gained deferred revenue entries and drill-down across both systems

Young man smiling in a home office with bookshelves in the background.
Maxio platform interface showing revenue growth metrics and analytics.

It has become internally the source of truth for our ARR reporting.

The challenge

parcelLab is a post-purchase software provider helping brands increase revenue and optimize the customer experience.

Before Maxio, parcelLab ran billing through a PDF builder with an Airtable integration that handled transactional data only. Every recurring customer was invoiced manually each month, which was time consuming and prone to error, including missed invoices. ARR reporting took two or three weeks, by which point the numbers were often too late to act on.

The result

parcelLab now runs billing on Advanced Billing and reporting on Maxio Platform, with the momentum report serving as the internal source of truth for ARR. Reporting on ARR movements over time, once complex, takes a few clicks, and the team can spot anomalies and act on numbers while they still matter.

“The billing is quite straightforward in terms of a product and frequency, but the real added value for us was on the reporting side.”

Headshot of Jean-Thomas Cock. Head of Finance at parcelLab

Jean-Thomas Cock

Head of Finance

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