Case study

Sendspark’s 180° flip from “not being able to charge customers” to immediate revenue

Abstract digital art of a flower in blue and white colors. Business professionals discussing financial data at a meeting.
Summary The challenge The result
Streamline SaaS reporting, renewals, and collections
Get a demo
Revenue recognition health chart showing contracts, customers, and transactions out-of-balance.
Summary

Sendspark helps users connect with customers through personalized video, and runs billing on Maxio Advanced Billing. Without dev resources to build a subscription engine in house they have:

  • Started charging users without building a billing engine in house

  • Tested and launched pricing models by talking directly to customers

  • Automated dunning and collections with personalized, scheduled messages

Confident woman with red hair in a business setting.
Maxio platform interface showing revenue growth metrics and analytics.

The thing that stands out the most about Maxio is that it just works.

The challenge

Sendspark helps its users connect with customers through personalized video to drive engagement, increase email conversions, and build relationships.

Sendspark’s co-founder did not want to charge per user, believing it turned every new user into a purchase decision, but the team had no dev resources to build a subscription billing engine in house. Without one, every user would have been charged the same way, and collections ran on spreadsheets, one-off emails, and manual reminders.

The result

Sendspark charges users through Advanced Billing without having built anything in house, and can test pricing models by proposing plans directly to customers to see what resonates. Dunning and collections run automatically, with personalized messages on custom schedules and expired card reminders sent on Sendspark’s behalf.

With Maxio, we are able to test different pricing models just by talking to customers and proposing different plans.

AR Management software for seamless financial operations.

Bethany Stachenfeld

Co-Founder and CEO

Streamline every step of SaaS financial ops

Learn how to automate reporting, invoicing, collections, expense management, and more. Track complex revenue streams.
Stay GAAP and IFRS compliant.

Meet other SaaS companies who love Maxio

  • Blue Ridge logo on a digital green matrix background.
    Blue Ridge Solutions Achieved a Four-Day Close and Eliminated Burnout with Maxio & NetSuite
    Read more
  • Enmark Systems logo on a digital green background for Maxio integration.
    Enmark Systems well positioned to scale into the future with Maxio
    Read more
  • Limbie logo on a digital green matrix background.
    Limble Solutions uses Maxio to Improve Efficiency and Accuracy in Financial Reporting
    Read more
  • Maxio logo displayed on a digital green matrix background.
    Maxio’s Finance Team Went Live on NetSuite in Just Four Weeks
    Read more
  • Palusa logo on a green digital matrix background.
    Pal USA gets FinOps Right with Maxio
    Read more
  • ParcelLab logo on a green digital background with code elements.
    parcelLab Simplifies their Financial Operations with Maxio
    Read more
  • Rockerbox logo on a digital green background with code.
    Rockerbox streamlines the decision making process through high-level reports
    Read more
  • SendSpark logo on a green digital background with code-like patterns.
    Sendspark’s 180° flip from “not being able to charge customers” to immediate revenue
    Read more
  • SolarWinds cybersecurity software logo on a green digital background.
    SolarWinds Optimizes Business Operations with Maxio
    Read more
  • WorkBuzz logo on a digital green background with binary code.
    How Workbuzz uses Maxio and Mosaic to respond to CEO’s questions in seconds
    Read more
  • Ninjacat logo on green digital background with code pattern.
    NinjaCat saves time and money with Maxio
    Read more
  • Boomi logo on a digital background representing integration solutions.
    Boomi revamps its metrics and analytics with Maxio Metrics
    Read more
  • Curve Dental logo on a digital green matrix background.
    Curve Dental Drives Efficient Growth with a Fully-Integrated Maxio Suite of Products
    Read more
  • Extensiv logo with Maxio branding for supply chain and revenue growth.
    Extensiv grows ARR by 250% with Maxio
    Read more
  • Gravity logo on a digital green matrix background.
    Gravity Forms Simplified their Customer Sign Up with Maxio’s PLG Offering
    Read more
  • Kahua logo on a green digital matrix background.
    How Kahua Streamlined Audit Processes with Maxio
    Read more
  • Digital data visualization with green background and white text.
    How Stackline Reduced Its Revenue Close from Two Weeks to Two Days with Maxio & NetSuite
    Read more
  • Retol logo on a digital green background with code pattern.
    Retool reduced contract errors by 99%
    Read more
  • Vero logo displayed on a digital green background with code.
    VERO Implements Maxio in Two Weeks with Maxio’s “Rapid Start Implementation” Program
    Read more